ZARA

FALL 2019 AD CAMPAIGN BY FABIEN BARON & STEVEN MEISEL

The veils and drapery of French, Spanish, and various European royal dynasty’s have been a curtain to the design and eye of an aristocratic world. In the fashion industry, such elegance, luxury, and composure are often thought to solely be accessible through the high costs of the high-end designers. However, in Zara’s fall 2019 ad campaign, Fabien Baron directs an extravagant and lavish film that lifts the retail brand to the level of luxury contemporaries. Shot by the acclaimed Steven Meisel, the two capture the beauty of the Zara designs and create a noble novelty of film.

Fabien Baron and his agency, Baron & Baron, have been working with the Zara brand over the years building an overall theme in campaigns of stunning splendor. Chandeliers, royal blue tones, and the long, elegant clothing often connoting royalty have been frequent variables in the campaigns thus far. Baron has exemplified his power of making this high street fashion high fashion. The opportunity through partnership of Baron & Baron and Zara gives rise to an approach that blends elegance with edge.

Steven Meisel and Fabien Baron create a breathtaking campaign for the retail brand. Drama and mystery emerge from the campaign’s film as classical music and rich tones mimic that of a royal dynasty’s opera. Together, their collaboration introduces an artful, new elevation to the democratic style of Zara. The Zara fall 2019 ad campaign celebrates beauty, art, and fashion in a magnificent captivation for all to experience.

Agency | Baron & Baron
Creative Director | Fabien Baron
Photographer | Steven Meisel
Director | Fabien Baron
Models | Adut Akech, Lina Zhang, Karolin Wolter, Julia Nobis, Vittoria Ceretti, Irina Kravchenko
Stylist | Karl Templer
Hair | Guido Palau
Makeup | Pat McGrath
Manicurist | Jin Soon Choi
Casting Director | Ashley Brokaw
Set Designer | Mary Howard