DIOR JOAILLERIE
SPRING 2020
Dior let us in on their little secrets with the release of the latest installment of their Joaillerie campaign. Featuring a short film accompanied by a few precious photographs, Dior Joaillerie Creative Director Victoire de Castellane put the beautiful accessories on full display.
Every simplistic jewelry piece is captured in its full beauty as each is worn by supermodel Cara Delevingne. With videography done by Caroline Gaimari and photographs by Alasdair McLellan, Castellane ingeniously chose to keep the campaign simple and elegant, with the monochromatic background and clothing complimenting the golds, diamonds, and bright jewels. The cute little film gives us an insiders look at the brand’s fun personality, and each image allows every bracelet, necklace, and ring to become its own center of attention, all equally as eye-catching.
Nothing about this campaign is overdone or drawn out, with effortless elegance meeting uncomplicated glamour. The brand is known for its artistry, working every day to successfully continue the magnificent work begun by Christian Dior himself, and this latest exhibit of Dior Joaillerie is no exception. It is exciting to see what is to come for the future of this classic, yet ever-growing, fashion house.
